By Brian Lehman, communications manager, American Gaming
Association
When I sit back and think about all the different ways that
I consume information – television, drive time radio, the Internet and social
media, just to name a few – I realize that one of the common threads among them
all is the ubiquitous nature of marketing and advertising. It is no wonder
because the competition for a consumer’s attention (and dollars) is fierce,
especially when it comes to entertainment spending.
It is in this highly-competitive world of entertainment
marketing that gaming industry communicators find themselves, and it is in this
environment where they thrive. They are able to cut through the clutter to
present their products, properties and experiences in a way that sticks with
consumers, gets them in the door and keeps them coming back.
It is too often that the men and women who achieve this feat
are overlooked. That is why the AGA’s annual Communications
Awards are one of my favorite AGA programs. It gives us the opportunity to
honor the truly excellent marketing, advertising, corporate communications and
public affairs efforts produced by gaming industry professionals during the
past year.
Awards will be given in 15 categories covering a wide variety
of marketing and communications media, such as direct mail, television, print,
outdoor and radio advertising, communications campaigns, annual reports, social
media and digital and mobile marketing. The deadline for entering is July 1, so
download
the Call for Entries and get started on your submissions today.
Companies involved in the casino, lottery or pari-mutel
industries, including operators, equipment manufacturers, suppliers and
vendors, tribal/government agencies, and associations, are eligible to submit
entries. Winners in each category will be honored with the Gaming Voice
award at an industrywide awards ceremony at Global Gaming Expo on September 25
in Las Vegas. For more information on the AGA Communications Awards, contact Brian Lehman.
Don’t miss your chance to be honored as the cream of the
gaming communications crop with this year’s Communications Awards!
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