By Brett DeWeese, Director of International Sales (and Music Lover)
As we all know people go to casinos for many different
reasons besides gambling. They go to shop, dine, enjoy the spa, take in a show,
etc. This is why more than 60% of casino revenues at commercial casinos are
driven from non-gaming sources.
For me, one of the main reasons to go to a casino is
the music. I love live
music and have had the opportunity to see many great acts in casinos throughout
the country.
 |
| Some of the artists Brett has seen in casinos. |
And I am just one of many. Out of the 59.7 million
visitors to US commercial casinos, 62% of them saw a concert or other form of
live entertainment... that's 37 million people!
With that many people it's easy to understand why casino
entertainment is extremely important to our industry and why G2E is proud to
present, once again, The Entertainment Arena at G2E. The Entertainment Arena
will give you a unique opportunity to see a broad range of talent, technologies,
products, and services that help create the truly magical live performances now
associated with America
I'm excited to share this year's line up of showcasing
artists on our stage, go
to:
www.globalgamingexpo.com/Show-Info/Entertainment-Showcase-Stage/
So, if you're involved in booking or purchasing
entertainment for your casino, please stop by the stage and have a drink on us
and check out these performances.
Brett DeWeese
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