Brian Lehman, Communications Manager, American Gaming Association
This week, the American Gaming Association (AGA) released the 2013 State of the States: The AGA Survey of
Casino Entertainment, and this year’s edition of the report, as
usual, contains a comprehensive look at national and state-by-state economic
impacts of the commercial casino industry, including gross gaming revenue,
gaming tax contributions, employment and wages.
Another popular feature of the annual survey is public opinion
polling that delves into the gambling habits and attitudes of casino visitors
and the general public. This year, we took a closer look at young adult casino
visitors with a survey of 300 past-year casino visitors age 21-35. Visitors are
paramount to the success of the industry, and taking a look at this younger
adult demographic allows us to get a glimpse of what casino companies may be
offering in the future.
On the whole, the polling results
show similar overall gambling habits for this younger cohort when compared to
those of the general visitor population. However, some notable differences
include the fact that young adults have the highest rate (39 percent) of casino
visitation compared to other age groups. In addition to visiting casinos at a
higher rate, young adult casino-goers are more likely to come back, as 90
percent said they plan to return to a casino in the next year (compared with 79
percent of the general population of casino-goers who said the same). Young
adult visitors don’t just gamble in casinos, they also are more likely to participate
in other forms of gambling like casual betting with friends, playing poker or
gambling on the Internet.
When it comes to their activities
during casino visits, young adult patrons are more likely to utilize all
categories of non-gaming amenities such as dining, shopping or live
entertainment. The games they like to play also differ somewhat, and while slot
machines are their favorite games (just like the general population of
visitors), table games are more popular among this age group, and young adult visitors
are more likely to take part in a variety of different games during the course
of a single visit.
All of this information and more
is available in the State of the States report.
Check it out and take a deep dive into the present and future of the commercial
casino industry.
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