Several years ago we at Reed Exhibitions restructured
some of our marketing departments to create a new “Targeted Attendee Program,”
or “TAP” for short, which is essentially a division responsible for recruiting
the top buyers our exhibitors want to see at our events. That program within
the G2E portfolio is called “Players Club,” and we’re very excited to be
implementing that winning philosophy at G2E Asia next month in Macau.
Through a
series of ongoing conversations with our exhibiting customers, as well as
independent research, we have been hitting the road throughout the year meeting
with a variety of casino mangers in various markets to promote our content. I
myself will be leaving for another trip to Macau next Friday, and then I’ll be
going on to the Philippines to meet with senior management from a variety of
properties, including the new Solaire resort which just opened in Manila, as
well as our friends at PAGCOR.
I’m really looking forward to meeting with
various managers responsible for table games, electric games, and
security/surveillance which comprises the makeup of the Players Club and in
turn the major product categories represented on the G2E show floors.
We’re
also visiting properties in Singapore, Malaysia, Korea, Cambodia, Laos, and of course
Macau which we frequent often via our nearby offices in Hong Kong and Shenzhen.
This extensive ongoing dialogue with our exhibiting companies and strategic
visitors is paramount in efforts to provide a G2E Asia event with unmatched
business development opportunities. We’re a company that produces face-to-face
meetings for industry professionals, and the best way to facilitate that type
of business is for us to meet face to face with the ones we serve. I’m looking
forward to seeing many of them soon!
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