By Holly Wetzel, Vice President of Communications, American Gaming Association (AGA)
This past weekend, I took some time to check out the
September issue of Fast Company magazine,
which is all about social media— how businesses can leverage the technology to
boost their brands, as well as the reality that there are still a lot of
questions about just how to maximize benefits from the ever-expanding array of
social platforms. Rarely do I read a magazine cover to cover, but this one had
me hooked.
It got me thinking about how social media has transformed
marketing and communication in the gaming industry. Ours has always been a
service-oriented business, and social media helps take our customer
relationships to the next level. It gives us a direct 24-7 connection—allowing us to promote our products, respond to feedback and solicit customer
input in real time like never before.
The promise of social media holds endless potential, but to
make it work for us, we have to work at it. Customer expectations have risen
right along with our new opportunities to reach them. Authenticity and
responsiveness are keys to the success of any social media endeavor, as is
providing something of value to our customers, whether that’s information,
special offers or something else they can’t get anywhere else. Developing
strong relationships through social media can turn good customers into a
community of influential advocates for our brands.
At the AGA, we use social media to share industry news and
accomplishments, promote our position on key issues, announce new resources and
programs, and develop relationships with those who care about our business. Our
social media team will be out in force at G2E, live-tweeting key conference
sessions and posting photos on Facebook from various events. We’ll be featuring
exclusive content from G2E via AGA Smartbrief,
our daily e-mail news brief. And, we’ll be checking out G2E’s Social Media Bootcamp ,
which is sure to give us (and you!) even more ideas about how to successfully
leverage the latest social media tools.
Every day I’m inspired by the creativity and insight on
display through industry social media efforts, and it’s exciting to think about
all the new places this technology has yet to take us. I look forward to seeing
you at G2E!
For all the latest industry news at the show and beyond, be
sure to follow the AGA on Twitter and Facebook.
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